On our Advanced Certificate in High-Performance Serum Formulation you will learn to create serums for the face, eye area and lips, and for day and nighttime use.

You will be able to create serums to target a range of concerns including: anti-aging, antioxidant, soothing, calming, protective, hydrating, firming/toning, brightening, anti-pigmentation, repairing, oil balancing, pore-reduction, anti-pollution and more.

The class covers how to formulate six types of serum:

  1. High-performance liquid anhydrous serums. These are a step up from regular oil-based serums. You can read more about them here: www.schoolofnaturalskincare.com/face-oils-vs-face-serums/
  2. Pressed serums. In comparison to balms, pressed serums use more luxury oils and butters, higher concentrations of active ingredients, and special waxes such as floral waxes. They can also have a softer, jelly-like consistency rather than a typical balm feel.
  3. Gel based serums. These make very light, quickly absorbed serums that can be oil-free and contain a wide range of water soluble actives.
  4. Emulsion based serums. Emulsified serums combine the benefits of high-performance ingredients and the moisturizing effect of emulsions. But what makes a serum different from a cream is the ingredients. Serums contain a high percentage of active ingredients, like vitamins, botanical extracts and antioxidants. Their main purpose is not to just moisturize and soften the skin, but to also bring a very specific benefit to the skin; they can have an anti-aging effect, sebum regulating effect, pollution protection effect, and so on.
  5. Gel-cream serums. Somewhere between a gel and a cream, gel-cream serums are lightweight and absorb quickly. They contain a large proportion of hydrating ingredients and water soluble actives (similar to a gel) but will also include emollient oils to create a very light, cream-like appearance and consistency with an elegant skin feel.
  6. Bi-phase serums. These are really fun to formulate, create and use! They are separated into two distinct phases, a water-based phase and an oil-based phase, and must be shaken before each use. If formulated to contain botanical ingredients that also add lovely color, bi-phase serums look great on a shelf!


We talk more about these types of serum in this blog post; Six types of serum formulation to try: www.schoolofnaturalskincare.com/beyond-oil-based-serums/

Included in the course are formulation templates and worksheets for each formula type, which give you information about what types of ingredients to include and their recommended percentages.

In addition we provide plenty of example formulas. These have been created by our tutors and are useful as they help you see how to put everything together in a formula, plus they are ready to use formulas for you to practice making.

The example formulas we provide include:

  1. Antioxidant Concentrate Serum.
  2. Chamomile Soothing Serum.
  3. Repairing Lip Serum.
  4. Barrier Support Serum with Ceramides.
  5. Protective Golden Rose Pressed Serum.
  6. Brightening Serum for Hyperpigmentation.
  7. Moisture Boost Serum with Hyaluronic Acid.
  8. Vitamin C and E Gel Serum.
  9. Balancing Gel-cream Serum with Niacinamide.
  10. Toning Eye Serum with Caffeine.
  11. Intensive Vitamin A Anti-aging Night Serum.
  12. Anti-redness Bi-phase Serum with Gotu Kola.
  13. Anti-pollution Bi-phase Serum.
  14. Exfoliating AHA Bi-phase Serum.


If you would like to review the course curriculum you can find it here:
www.schoolofnaturalskincare.com/certificate-in-natural-high-performance-serum-formulation